What's New in California

Latest Developments
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Spring 2018

What’s New in California showcases new openings and developments happening across the Golden State. Find inspiration for stories revolving around accommodations, arts and entertainment, culinary, family, major milestones, luxury, outdoor, shopping, spas, technology and tours, wellness and more. Dates listed are subject to change. Confirm with appropriate media contacts listed with each entry.

It's time to visit #CaliforniaWineCountryNOW

Late fall and winter are a spectacular time to visit California’s Wine Country—the weather is beautiful and there’s much to see, taste and experience without the summer season crowds. Despite the wildfires that affected the region earlier this year, California’s Wine Country businesses are ready for visitors and planning a visit now is the best way to help these communities recover. Consider a trip in the coming months and enjoy Michelin-starred restaurants, incredible vintages, luxurious spa experiences, culinary classes and more. The wine is better than ever: the region has more than 1,200 wineries, and fewer than 10 were heavily damaged. Most tasting rooms reopened as of late October and vintners expect the 2017 vintage to be excellent— 90 percent of the year’s grapes were harvested before the fires struck. In addition to buying California wine and visiting Wine Country, there are many ways to help Wine Country communities recover. For the latest travel information, visit: www.visitcalifornia.com, www.visitnapavalley.com, www.visitmendocino.com and www.sonomacounty.com.

New California 101 Videos Inspire Travel

Visit California started the new year by launching an all-new digital video series, “California 101.” Housed on Visit California’s Dream365TV network and also viewable on YouTube, the series includes 35 videos categorized into five themes: Beaches, National Parks, Road Trips, Resorts, and “5 Amazing Things to Do In...” The series covers diverse experiences across the state, showcasing both iconic destinations and hidden gems that will leave visitors feeling like they have uncovered a unique vacation spot.

“California 101” is an SEO data-driven content program that delivers informative how-to content, answering the most frequently asked questions about California travel. The combination of beautiful, compelling and fast-paced videos with insightful articles full of useful information and links is designed to intersect consumers searching for California information and draw them into the Visit California content ecosystem. Once there, they will be educated and inspired with the necessary tools to move further down the booking path.

The video series launch was timed to coincide with National Plan for Vacation Day, an initiative by U.S. Travel’s Project: Time Off campaign encouraging Americans to declare their vacation time at the start of the year.

Explore the New California Now Blog

In November 2017, Visit California launched California Now, a consumer-facing blog designed to showcase unique and timely happenings throughout the Golden State. The visually appealing and informative platform is a dynamic tool, refreshed with new and engaging content on a daily basis. Here, visitors can find a wealth of information, ranging from niche local events to tips on planning the perfect California getaway. The blog is user- and mobile-friendly, designed to help visitors easily explore news, trip ideas, destinations, video series and trending content. Embedded Instagram photos, YouTube videos and image galleries are sources of quick and powerful travel inspiration. Start discovering all the things the Golden State has to offer and check out. http://www.visitcalifornia.com/now